Did you know that 23% of total Internet usage time is devoted to social networks or blogs? Blogging is a fantastic tool for any business, but it presents an especially unique opportunity for oral healthcare professionals and dental practices. Not only does a blog allow you to inform your patients about important oral healthcare information, it can also boost your dental practice in three significant areas:
A blog gives you a way to constantly update your website with fresh content that search engines value. Additionally, 70 – 80% of online users ignore paid ads and focus only on organic results. That means that the top of the SEO charts are wide open for clicks, and to compete, you must update your website regularly with fresh, relevant content. Additionally, 61% of online consumers are influenced by custom content, which means that an original blog post can convince new patients to visit your dental practice.
To have any sort of SEO effect, you must write and publish at least one blog post each month. If you aren’t regularly updating your blog, you miss out on important SEO benefits.
81% of online consumers trust information and advice from blogs. As a dentist, you have a great chance to use your credentials to share important tips about oral healthcare, and improve your online authority and reputation. But, building online authority, and driving droves of traffic to our website takes time. But, by blogging consistently over a long period of time, you can increase your online authority, and improve your dental practice’s brand visibility.
Small businesses that blog generate 126% more lead growth than small businesses that don’t blog – and that’s huge! That means that an active blog can help your dental practice reach more potential patients, and convince them to walk into your office. Simply put, if you want to generate more growth than your competitors, you must maintain an active blog.
We suggest carving out at least two hours to blog each month. That way, you have enough time to come up with engaging topics, and post them to your website. Try to think of practical topics that patients want to know more about, and write your blogs in an approachable and easy tone.
However, if you’re like most dentists, you can’t spare time to consistently blog and manage the day-to-day duties of a full-time dentist. Smile Savvy offers comprehensive digital marketing strategies, and blog management for busy dentists. Click here to learn more about how our social media services can help your dental practice.