Search engine optimization is a heady subject that includes a kaleidoscope of strategies and ideas that range from incredibly simple – to wildly intricate. As a result, this can turn off some dental professionals from taking simple steps that can optimize their website. But, don’t let SEO and optimization intimidate you. Here are 4 simple ways you can optimize your dental practice website today.
Showing up in search results requires that your dental practice is prominently and accurately listed, and that begins on your website. To quickly boost your local SEO score, you can add a mapped location of your dental practice on to your contact page. Not only does this encourage visitors to visit your practice, it also gives you a chance to add some local SEO terms in the form of directions.
When adding written directions by your map listing, be sure to include local landmarks like hospitals or schools to capture more local search terms. Also, give directions from two or three major points near your practice, which will you’re your dental practice easier to find for searchers from all directions.
Sometimes, SEO work can be done rather quickly. One great way to optimize your dental website is by updating your biography pages so that they include more personal items about the dentists and dental team that make it all happen. If you climbed Mount Everest last year, or a team member won a marathon – then share it! It’s even better if there are any local connections between your team and the area that you serve. By adding key local terms you can improve your local search results.
Be sure that whatever you add to your biographies are relevant, and family-friendly.
As the saying goes, “a photo is worth a thousand words.” Photos are some of the most clicked items on the Internet, and people naturally gravitate toward them when browsing online. When quickly optimizing your site, consider adding a virtual tour so that you can visually show prospective patients what your dental practice is like. This can be particularly helpful when trying to convince a parent that your dental practice is comfortable and “right” for their child.
Earning a first visit can be tough, but you can help your practice get more new patients with a stellar first visit page. Describe exactly what your practice is all about, what makes you different, and what kids and their parents can really expect when they visit. This can go a long way in convincing parents that they should visit your dental practice, and it can help enrich your website for more search-friendly terms.
Some SEO strategies are quick to employ, but most take real time and dedication from SEO experts. To succeed and thrive, you really need a detailed SEO strategy that helps your dental practice show up in search result pages. Luckily, Smile Savvy has a dedicated team of SEO all-stars that create detailed digital marketing strategies specifically for dental professionals.
Click here to learn more about how Smile Savvy can help boost your dental practice’s online presence.