Facebook is an incredibly valuable tool that can be used to boost the online marketing efforts of your dental practice. Unfortunately, it’s not “if you build it they will come”, and you will need to let your patients know that your dental practice has a Facebook Page. Otherwise, your presence there will never grow. Luckily, you can get more Facebook traffic with a few simple measures.
The simplest way to help patients find your dental practice Facebook page is by adding a Facebook icon and linking it on your website. A link to your Facebook page will appear as a Facebook icon, and it can usually be slightly tweaked. Contact your site admin and request that they do it for you.
Try meeting with your team and beginning a simple contest to see which team member can get the most page Likes or comments on your dental practice page over a certain period of time. Motivate your staff to participate by offering a small, but rewarding prize like a substantial gift card or an extra day off.
This may seem obvious, but it’s important that each staff member has liked your Facebook page, so that they can share your practice page with their followers. If your staff is aware of the importance of Facebook, then your Facebook traffic could soar and you could earn more new patients in no time.
Signs are a great way to remind people to find your dental practice online – and they don’t need to be complicated. You can print your own signs that say something like “Find us on Facebook,” or, “Like us on Facebook.” This sort of simple reminders help increase your social media traffic, and can send more people to your dental practice website. You should hang the signs in high traffic areas like the lobby or where parents are using their phones, so that every patient visiting your office easily sees them.
Business cards, stationary, billing/invoices, appointment reminders, and even email signatures are all acceptable places to encourage patients to connect with your dental practice on Facebook.
This can be made a lot easier if your dental practice Facebook page has a branded vanity URL, which is simply Facebook.com/mywebsite. This way, patients can easily locate your dental practice when searching on Facebook.
Friends and family are sometimes overlooked when it comes growing your dental practice, but they can be a really helpful resource! You can ask your family and friends to like your dental practice page, and share it with their followers, This will get a lot more local eyes on your dental practice.
Smile Savvy provides a variety of social media solutions aimed at getting your dental practice more exposure, and making you an expert in your field on the digital front. We create shareable social media content, write valuable educational blogs that patients and parents love, and we know how to tie it all together to help you get more patients.
Want to know more? Click here to read about our social media packages and how they can help your dental practice.