Organic Search Optimization (SEO)
Smile Savvy has a team of experts that has spent over 15 years researching and testing the factors and algorithms search engines use to rank websites.
When we design our websites, we use customized tools such as Google™ Webmaster Tools to analyze each page. We ensure each site is fully optimized, and we employ only legitimate, best practice techniques. In our designs and recommendations, we strive to strike a balance between pages that look good to search engines and pages that look good and are user-friendly to your patients.Websites Practice Promoter Purchase Separately
NOTE: All Practice Promoter products are available for website customers ONLY.
Need a website with Smile Savvy? Visit our websites page.
What is Organic Search Engine Optimization (SEO)?
ALL of Smile Savvy’s Websites Include the Initial SEO Setup
According to Wikipedia, search engine optimization is described as:
“The process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.”
Want to see the difference between paid and non-paid (organic) results? View Our Example
Advanced SEO Services
Monthly Analytic Reports
How many people are visiting your website? What pages do they visit? Knowing the answers to these questions (and more) can help you track the effectiveness of your online marketing and keep an eye on your website performance. Smile Savvy includes Google Analytics, a premier website tracking tool, into the setup of all new websites. Using Smile Savvy’s Ultra Practice Promoter, we take that a step further by providing customized Google Analytics reports emailed directly to you every 30 days.
Quarterly Organic SEO Management
With frequent changes to search engine algorithms and over 140,000 websites added daily, it’s no surprise that website SEO can often require continual review and adjustment. Smile Savvy’s Ultra Practice Promoter ensures that your website performance is examined each quarter and SEO adjustments are made as needed, giving your practice the best opportunity to show up at the top of the search engines.
Frequently Asked Questions
What SEO does Smile Savvy provide?
You’ll see more of our sites at the top of the search engines than any other dental web designer.
When designing our websites, Smile Savvy optimizes each site above and beyond industry standards. We use sitemaps and Google’s Webmaster Tools to ensure your website is communicating with Google as quickly and efficiently as possible.
As specialists in pediatric dental websites, we know what specific coding and content is needed to get the best results possible. You’ll see more of our sites at the top of the search engines than any other dental web designer.
Smile Savvy only uses “white hat” SEO techniques when building your website. This means that our websites focus on the user, not the search engines, when writing content, meta tags etc. This can include linking between pages within your website, building links on your social media accounts that link back to your website and working with you to have original content so that your website is unique. Your website should be designed with your audience in mind first because Google and other search engines look at this to rank your site higher.
How do I choose the best domain name?
Your domain is as important to SEO as your meta tags. When choosing a domain name, you want to include the best possible keywords that will target the area you want to impact the most. We will work with you to make sure your domain is rich with the proper keywords to yield the best results.
What are Spiders, Robots and Crawlers?
Many search engines use programs called spiders (also referred to as robots or crawlers) to index websites. Spiders follow hyperlinks and gather textual and meta information for use in the search engine databases. Spiders may also rate the content being indexed to help the search engine determine relevancy levels to a search.
What are Metatags?
Metatags are codes embedded into webpages that are used by search engines to store information about your website. The most important tags are the Title and Description. You can’t see them, but the search engine spiders can. Creating the proper metatags is extremely important for successful SEO. Again, Smile Savvy’s team are experts in which metatags provide the best results.
The majority of Smile Savvy’s customers are pleased with their “organic” search engine results and don’t feel the need to pay for sponsored listings (ads). Plus, research has shown that the majority of people searching the internet pay better attention to the organic and local map listings than they do the sponsored listings (ads). Click the image at the right to see the various listing examples on Google. If your practice is not seeing the results that they want on the search engines, then you might consider one of the Practice Promoter Packages that Smile Savvy has to offer as an alternative to paid advertising.