With more users than Twitter and more daily visits than Facebook, Pokémon Go is currently dominating the app world. In case you haven’t heard, Pokémon Go is a fun, augmented reality game based upon the children’s trading card game that allows players to capture and collect Pokémon wherever they are. With the massive success and popularity of the game, it is important not to discount the traffic the app is producing. So, how can your dental practice use the game to get more patients, while creating a more interactive office? Below are some tips to help you use Pokémon Go for your dental practice’s advantage.
After downloading the free app, play the game familiarize yourself with how it works (hint: you can visit the Verge for a Pokémon Go tutorial), or have your children or grandkids show you the ropes. After you know how to play, use Facebook to announce that your dental practice is Poké-friendly. You can do this by taking a screenshot of a Pokémon in the office, or by taking a photo of the dentists or patients playing. Use Facebook to encourage patients to come by your dental practice and play Pokémon Go!
You can attract more patients by running a simple Pokémon Go social media promotion. Offer small takeaways – like a free toothbrush, toy, etc. – to reward patients for catching Pokémon in your office. You can host a Pokémon Go photo contest that encourages your patients to take a photo of Pokémon in your office, and tagging your dental practice in the photo. Alternatively, you could post a status on Facebook that asks your audience to post their favorite Pokémon Go photo in the comments section for a chance to win.
Currently, Pokémon Go players can visit two types of establishments: Poké Stop and Gyms. Poké Stop are places where players can get new items, and gyms let users battle against other Pokémon. The two types of establishments are incredibly popular among players, and gather countless visits. Take a screenshot of your animated player next to a gym or Poké Stop and share it on Facebook, announcing that it’s nearby! This can help you get more people into your practice, and generate more interaction in your office. In the future, players may be able to establish their own gyms and Poké Stops, at which time you can turn your office into a digital Poké-playground!
The developers behind Pokémon Go have promised to provide regular updates to the game which will add more features to it. One of the promised future updates will include a function that allows players to trade Pokémon with other players, which is PERFECT for your dental practice! Once you can trade with other players, share on social media that your office trades Pokémon with patients! Pay attention to the updates, and use them going forward.
Have Fun With it
Use Pokémon Go as a way to connect with the kids coming into your pediatric practice. It’s a game, and it should be fun for you and your patients. Remember to use your sense of humor when you post about it, and try to have some fun!
Have a great idea? Post a comment and let us know how you’re using Pokémon Go to interact with your patients!