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Smile Savvy has a team of experts that has spent over 12 years researching and testing different aspects of the algorithms search engines use to scour the Internet.
When we design our websites, we use customized tools to analyze each page (including Google™ Webmaster Tools). We ensure each site is fully optimized, and we employ only legitimate, accepted techniques. In our designs and recommendations, we strive to strike a balance between pages that look good to search engines and pages that look good and are user-friendly to your patients.
Search Terms and Their Importance
Since there are thousands of search terms relevant to pediatric dentistry, it becomes important to know the keywords and phrases that are most commonly used.
Since Smile Savvy designs sites exclusively for pediatric dentists, we have access to our customer’s website statistics and have more experience with relevant search terms than any other SEO (search engine optimization) company or web developer in the industry. In other words, we know what words and phrases are most commonly used to drive traffic to our pediatric dental customers’ websites.
Search words are optimized two ways. First in the metatags of your site (read “What are Metatags” below) and then secondly in the written content of your website. Smile Savvy can provide the content you need, optimized for the search words you’re targeting.
Frequently Asked Questions
What does search engine optimization (SEO) mean?
Wikipedia provides the following definition for search engine optimization:
“The process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.”
You’ll see more of our sites at the top of the search engines than any other dental web designer.
What SEO does Smile Savvy provide?
When designing our websites, Smile Savvy optimizes each site above and beyond industry standards. We place Site Maps on our sites which help search engines crawl through our sites easily, and we submit our sites through Google’s Webmaster Tools which verifies that everything is working properly and at the same time submits your site to Google™.
As specialists in pediatric dental websites, we know what specific coding and content is needed to get the best results possible. You’ll see more of our sites at the top of the search engines than any other dental web designer.
What are Spiders, Robots & Crawlers?
Many search engines use programs called spiders (also referred to as robots or crawlers) to index web sites. Spiders follow hyperlinks and gather textual and meta information for use in the search engine databases. Spiders may also rate the content being indexed to help the search engine determine relevancy levels to a search.
What are Metatags?
Metatags are codes embedded into web pages that are used by search engines to store information about your website. The standard tags are the Title, Description and Keywords. You can’t see them, but the search engine spiders can. Creating the proper metatags is extremely important for successful SEO. Again, Smile Savvy’s team are experts in which metatags provide the best results.
The majority of Smile Savvy’s customers are pleased with their “organic” search engine results (shown below in green) and don’t feel the need to pay for sponsored listings (Ads). If you’re not seeing the results that you want, then you might consider having Smile Savvy set up your “Local Searches” which includes a “Google Places Listing”, (shown in red). Research has shown that the majority of people searching the internet pay better attention to the natural and map listings than they do the sponsored listings (Ads). Click the image at the right to see the various listing examples on Google.