We are frequently asked how practices can get more fans on their Facebook page. A fan is anyone who has ‘liked’ your page and it’s the best way to stay in front of your current patients as well as introduce you to their friends on Facebook.
Here are four ways that you can get more fans this week:
- Engage with your current fans. Remember that social media isn’t a megaphone, it’s a telephone. To be successful with using Facebook you have to make sure that your communication is two-way. Respond to any messages or wall posts from your patients. For example, if someone says, “Thank you!” make sure you write back and say “You’re welcome!” This simple interaction goes a long way in increasing patient loyalty. Plus, their friends will see the conversation and may be introduced to your practice for the first time.
- Put your Facebook link in your email signature. Every email you send out is a potential opportunity to advertise your Facebook page. By adding a link to your signature, you are constantly reminding potential followers that you are on Facebook.
- Use office signage. Parents are often surfing the web on their smart phone while in the reception area. Give them somewhere to visit by making sure they know you are on Facebook. You can create a simple printed sign displaying your Facebook URL or even add a QR code to show off how cutting edge your practice is!
- Show off your team. Fans love to see members of your staff. Use candid shots around the office to introduce your team and brag about the work they do. Not only is the sense of community great for your office, but new and potential patients will be attracted to the family atmosphere. And pictures don’t need to be professional. In fact, even when taken with a mobile phone or inexpensive digital camera, it’s the “realness” that will generate more likes and more followers.
The bottom line is that the more involved you are with your Facebook presence, the more fans you will ultimately have. A successful Facebook page for your practice means that you are constantly telling new patients that you are there and building community with those who have already found you.