In crowded markets, moving to the top of search results may require pay-per-click advertising through services like Google Ad Network. Let Smile Savvy’s Certified Experts take the guesswork out of paid online marketing.
Search Engine Marketing
What is Search Engine Marketing?
SEM is the next step in maintaining increased exposure in competitive areas when you want to maximize effectiveness.
While all Smile Savvy websites are built with search engine optimization in mind, there are situations when ranking well organically (naturally) can be difficult or even impossible. New dental practices, for example, are at a distinct disadvantage on Google – especially in large cities or high competition areas.
Search Engine Marketing generally refers to paid online advertising through services like Google Ads (formerly Adwords). You pay to have your listing appear in top search results. This is often referred to as pay per click (PPC) advertising. Set a maximum monthly ad budget and get charged when a potential patient clicks through to call or view your website.
Continual Maintenance, Reporting & Assessment
In competitive areas, search engine marketing is a crucial component to remain in the eyes of potential patients.
- Google Ad Network Certified Management
- Full Google Ad Network Dashboard Setup
- Ad Campaign Creation
- Custom Ad Extensions
- Keyword Research
- Monthly Budget & Trend Analysis
- Monthly Reporting & Assessment
- Complete Advertising Support and Advice
Premium Search Engine Marketing (PPC)
- Your monthly advertising budget is a separate fee, paid to Google. It typically ranges from $200-$400 depending on your local market.