What is Search Engine Marketing?
SEM is the next step in maintaining increased exposure in competitive areas when you want to maximize effectiveness.
While all Smile Savvy websites are built with search engine optimization in mind, there are situations when ranking well organically (naturally) can be difficult or even impossible. New dental practices, for example, are at a distinct disadvantage on Google – especially in large cities or high competition areas.
Search Engine Marketing generally refers to paid online advertising through services like Google AdWords. You pay to have your listing appear in top search results. This is often referred to as pay per click (PPC) advertising. Set a maximum monthly ad budget and get charged when a potential patient clicks through to call or view your website.