Digital marketing continues to evolve and grow into spaces we never thought possible. As 2017 comes to a close, we look ahead at some digital marketing trends that will shape 2018, and could play a large role in the success (or failure) of dental practices.
1 – Voice Search
Google voice search queries alone occurred 35 times more in 2016 than they did in 2008. By 2020, experts predict that voice searches will make up 50% of all searches performed online. As voice searches become more popular, dentists and dental practices must tweak their SEO strategies to capture those using voice searches. Optimizing for voice search can take time, but it can be done in a few steps:
- Get a mobile-friendly, responsive website.
- Check off-site directories & review sites for listing accuracy.
- Optimize your on-page content with natural, semantic language.
Optimizing your dental practice website for voice search will absolutely worth the time investment. Click here for more about how voice search affects your dental practice.
2 – Hyper localization
Hyper localization sounds market-y and vague, but really it’s quite simple: a hyper localization strategy focuses marketing efforts in a tight area around your practice to generate more local leads. A great hyper localization strategy can help dental professionals climb to the top of their market for their community, and stay there.
Consider this: a report conducted by Google in 2015 concluded that “near me” search queries occur 35 times more frequently than they did in 2011. Those numbers are going to continue to swell as search becomes even more mobile. Hyper local strategies include localized blogs, active social media presences, and optimized on-page content that create a truly local user experience.
Click here for more about local SEO, and how Smile Savvy can take your dental practice to the top of local search result pages.
3 – Cause Marketing
Patients want excellent service, but they also want to align with a dental practice that shares similar values and engages them on an emotional level. 91% of Millennials say they would switch brands to one associated with a cause. Do you do any charity work? Do you provide dental services overseas for the underprivileged? If you do any volunteering, then share your experiences on your website and social media accounts! Not only will you inform audiences of your good work, but you’ll endear your practice to like-minded individuals seeking your service.
Stay Ahead of the Trend, with Smile Savvy
Digital marketing techniques are constantly evolving, and it’s important to stay on top of the latest strategies to capture the most local traffic. Smile Savvy helps dental practices stay ahead of their local competition by reading up on the latest digital marketing technologies and trends, and applying that knowledge to best serve our clients.
Click here to learn more about the services that we offer, and how we can help your dental practice dominate your local competition.