Google values fresh content, and websites that regularly feature fresh content score better on search engine results pages than those that do not. A blog is an essential tool that provides regular, fresh content on your website.
The Value of Organic Website Traffic
Obviously, the more visitors you have to your website, the better you will rank and the greater number of new patients you will draw in. However, this is sometimes easier said than done. Some dentists are quick to pay for traffic, and while that can be a viable option in crowded markets, it should only be one strategy in gaining the most valuable and lasting visitors to your website: natural, organic traffic.
Organic traffic refers to the users that performed a query on a search engine like Google, and clicked on one of the natural results, rather than a paid advertisement. Since it can be difficult to get found online, organic traffic is usually the result of a search engine optimization (SEO) strategy that takes diligent work.
Earn More Organic Traffic with an Active Blog
A blog is a crucial place to naturally incorporate high-value keywords such as “kids’ teeth”, “dental home”, “dental checkups”, “children’s oral care” etc. And because Google views each blog post as an additional page of new content for your website, it’s easy to quickly build the number of searchable pages that can be indexed. In short, sharing rich content on your blog can help you get more organic traffic back to your website.
Does Your Dental Website have a Blog?
Maintaining an active blog can be cumbersome and time consuming, and let’s face it, your time is better spent by focusing on your patients. Luckily, Smile Savvy provides original blog content for our Ultra Social Media clients. Each of our blogs features a topic relevant to pediatric dentistry, and is optimized to enhance search results for that blog topic.
We take the hassle out of blogging, and make your blog a sought-after feature of your site that entertains and informs your patients. Learn more about blogging with Smile Savvy.