There are many factors on your website that determine how it shows up in local search results. But, some ranking factors carry more weight than others and are must-haves for your dental practice website.
1 – Create Contact Pages for Each Practice Location
A contact page all about your location is critical for your dental practice website. Contact pages help patients find your dental practice and tells search engines more about your geographical location – which is a huge factor in ranking for local searches. When creating your practice’s contact page, be sure to include a Google Map of your practice location, address, written directions from major roads or landmarks and a detailed office photo tour.
When adding a map, be sure that it exactly matches your practice’s location and pay extra attention if you have more than one practice location. You can easily add a map to your website by following Google’s tutorial.
2 – Localize Your Website Content
Your website’s content needs to reflect who you are as a dental practice, but also highlights the community you serve. Consider adding an office tour page that includes photos of the interior and exterior of your practice with captions describing each photo.
An example exterior photo: take a photo of your practice’s outdoor signage with the caption “Welcome to Smile Savvy, right off main street in downtown Austin.” A detailed photo tour can be a great chance to add localized content in subtle, but meaningful ways that improve your SEO success.
If your team volunteers or if your practice is officially a part of a local charity, then use a page on your website to share about your experiences. You want your website to ingrain you with your local community, so seek any opportunity to localize the content and show search engines that you’re an active member of the community.
3 – Correct NAP Information
Your NAP information is the Name, Address, and Phone number for your dental practice. Make sure your information is exactly the same on every notable, major directory or map. Your NAP information must match the information listed on your website, so that search engines can properly index it and help patients properly find your practice. Manually claim and update all listings to keep them the same. You would not want a parent finding an incorrect address and showing up at a competitor’s door.
This can be a time consuming, detail oriented process – which we can do for you.
4 – Blog about Your Local Community
Content that is focused on a local audience can result in a big boost in local search performance. Blog about local events near your practice, common dental topics, or even your favorite local museums and restaurants – as long as it is local and relevant to your dental practice, it works. Think about significant places near your dental practice that you can visit and blog about them (include photos!) on your website.
You can also use your blog to share about your in-office team that help your practice thrive! Share about any team building events that your practice does, or blog about your team dressing up in office for any themed celebrations like Halloween, or if you plan on attending a movie premiere as a group all dressed up.
Improve Local SEO Results with Smile Savvy
Local search is an ongoing, interactive process that requires dental practices to focus continual time and effort to achieve results.
Smile Savvy makes it easy for busy dentists and dental practices to earn local SEO success. Our local search and reviews service helps dental practices climb to the top of local search pages, and earn more patients online.