The primary goal of your dental marketing strategy is to get more traffic to your practice website and to drive new patients. But that can be a daunting task, so how can you get…
An important change is coming to your iPhone soon. Apple has recently started rebuilding Apple Maps from scratch to help improve the platform’s functionality and gather more users. Here’s what dental practices need…
Recently, Amazon announced that Alexa has started offering business listings for voice searches such as our favorite, “Alexa, what’s the closest pizza place?”. With 50 million smart speakers in American…
Pay per click advertising using services like Google AdWords isn’t something every dentist needs. That’s why Smile Savvy has primarily focused on quality, organic SEO for nearly two decades. However, there certainly are times when using…
In December, Bing announced that they were taking broad steps to improve their search platform’s usability by incorporating more artificial intelligence and machine learning. The changes to Bing’s search processes will effect how…
To rank well in Local Google Search results, dental practices should first understand ranking factors that you have control over and understand what you can’t change. Dentists that know what they can work on will get better search result placement, and…
Digital marketing is always shifting, and some tactics that may have worked in 2017 won’t be as useful in 2018. Here is a look at some digital marketing techniques that aren’t effective (or can even be harmful) and…
Yelp is an essential network for a lot of small businesses, but it can also be a huge money pit. And in spite of how aggressive Yelp’s sales team can be, unless your dental practice doubles as…
Social media promotions are fun ways for dental practices to grow their social media audience and improve their local impact. Use some of these simple promotions in your dental practice to…
Local search directories help new patients discover dentists, and play a vital role in convincing a potential patient to visit a dental practice. But many dental practices suffer from some very fixable directory mistakes…